Alfredo de la Cruz has driven and guided visitors around Michoacán from Morelia for more than twenty-five years. He publishes no address, so the pin is on the centre of Morelia.
His staples are the monarch butterflies at El Rosario, Paricutín (including a special trip to the crater), Pátzcuaro and Janitzio, and a Morelia city tour. On 1 November he takes small groups round the lake villages — Tzintzuntzan, Santa Fe — for the Day of the Dead. He will also drive private trips to Guanajuato and San Miguel de Allende.